Bathroom Safety: Fastest-Growing Segment
Bathroom safety equipment is the fastest-growing category in senior care, projected at 11% CAGR through 2028. The bathroom is the most dangerous room in the home for seniors — 80% of senior falls occur there. This creates relentless demand for safety products.
Product Hierarchy
- Shower Chairs & Stools: Highest volume category. Stackable, tool-free assembly, drainage holes, corrosion-resistant. Wholesale: €12-35.
- Grab Bars: Essential margin driver. Look for stainless steel 304, 300lb+ load capacity, textured grip. Wholesale: €5-15 per bar.
- Raised Toilet Seats: Strong repeat business from care facilities. Locking mechanism critical for safety. Wholesale: €10-25.
- Non-Slip Mats: Entry-level product with high attachment rate. Wholesale: €2-8.
- Bath Lifts: Premium product with highest margin (40-50%). Wholesale: €150-300.
Key Quality Indicators
- Corrosion resistance (304 stainless steel minimum)
- Weight capacity: 150kg minimum
- Anti-slip rubber feet on all products
- Smooth edges — no sharp corners
- Easy-clean surfaces for infection control
Market Trend: Aging-in-Place Renovations
European governments are subsidizing bathroom renovations for seniors — creating demand for complete bathroom safety packages. DS CARO offers bundled solutions with competitive pricing.